Fashion touch screen square electronic watch with calendar and 24-hour indication, 40.5mm plastic case with plastic mirror, PU strap and stainless steel horseshoe buckle in 14 colours including white, yellow, red and black
Fashion Square Electronic Watch with Touch Screen, Calendar and 14 Colour Options

This fashion electronic watch combines digital functionality with contemporary style through its square plastic case and touch-operated interface. Measuring 40.5mm across the dial with a slim 4mm thickness, it presents a balanced presence on the wrist without bulk. The watch operates via both touch screen and physical buttons, providing straightforward access to its core timekeeping features: a clear digital number display, a practical calendar, and a 24-hour time indication format. With 14 distinct colour variations available, from understated grey and coffee to vivid rose red and mint green, this timepiece offers a personalised accessory choice for everyday wear or casual occasions.
Features and Construction

The watch's construction centres on a lightweight plastic case paired with functional components designed for reliable daily use. Its square dial shape provides a modern alternative to traditional round watch faces, while the materials selection prioritises practicality across different elements of the design.
Material and Build
Plastic forms the main case material, creating a light base for the watch head that reduces overall wrist weight. A plastic mirror covers the display, offering clear visibility of the digital numbers without the added weight of mineral or sapphire glass. The strap is made from PU (polyurethane), a synthetic material chosen for its flexibility and resistance to everyday moisture and wear. Securing the strap is a stainless steel horseshoe buckle clasp, which provides adjustable sizing and a reliable closure mechanism that withstands regular fastening and unfastening.
Size and Practical Fit
With a dial diameter of 40.5mm and a case thickness of 4mm, this watch maintains a moderate size suitable for most wrist dimensions. The square shape contributes to its contemporary aesthetic, while the slim profile allows it to fit comfortably under shirt cuffs or jacket sleeves. The PU strap adjusts via the stainless steel buckle to achieve a secure fit, and the horseshoe buckle design prevents accidental opening during daily activities. The flat top tapered crown integrates smoothly into the case side, minimising snagging risks compared to protruding crown designs.
Uses and Placement

This electronic watch serves as a functional timekeeping tool and a flexible fashion accessory across different settings. Its digital features cater to practical scheduling needs, while its colour range and simple design adapt to various personal styles and wardrobe choices.
Event or Professional Use
For professional environments or formal events, the watch's clean digital display and calendar function support punctuality and day planning. The more subdued colour options like black, white, grey, or coffee pair neatly with business or smart casual attire, providing timekeeping without distracting embellishments. The 24-hour indication can assist those working with international colleagues or following military time formats, adding a layer of utility beyond basic hour-and-minute reading. The quiet operation of the touch and button controls avoids disruption in meetings or quiet settings.
Everyday Home Use
In everyday home, leisure, or casual scenarios, the watch offers straightforward time checking and date tracking. The vibrant colour selections—yellow, orange, pink, purple, light blue, mint green, and rose red—inject personality into casual outfits, whether for running errands, meeting friends, or weekend activities. The touch screen interface allows quick time checks with a tap, while the physical buttons provide tactile feedback for more deliberate adjustments. The plastic case and PU strap materials withstand the knocks and exposure encountered during domestic chores, light exercise, or outdoor leisure time.
Benefits and Buying Value

The value of this electronic watch lies in its combination of essential digital functions, a contemporary square design, and extensive colour personalisation within a lightweight construction. It addresses the need for a readable, functional timepiece that also serves as a colour-coordinated accessory without complex maintenance demands.
Reuse and Low Maintenance
The materials selected require minimal upkeep to retain their appearance over time. The plastic case and mirror can be wiped clean with a dry cloth, while the PU strap resists light moisture and stains from everyday use. The stainless steel buckle maintains its function without needing polishing or special care. This low-maintenance profile makes the watch suitable for regular, repeated wear without demanding careful handling or specialist cleaning products.
Why Choose This Product
This watch stands out for its dual operation mode—touch screen plus buttons—within a square plastic case design available in 14 distinct colours. It provides the core digital features many users seek: clear number display, calendar, and 24-hour format, packaged in a contemporary shape that diverges from conventional round watches. The range of colour options, from neutral to bright, allows colour-matching with outfits or expressing personal taste, while the 40.5mm size ensures compatibility with most wrist sizes. For those wanting a straightforward electronic watch with modern styling and colour choice, this product delivers those elements without unnecessary complexity.





